Johnnie Walker Blue Label Gala Dinner
Demajo Wines & Spirits Ltd. hosted an evening of Johnnie Walker Blue Tasting, screening of the Gentleman’s Wager II Film, followed by a Dinner – at The Villa. The Gentleman’s Wager II is a key beat in the Joy Will Take You Further campaign. The film, set in picturesque Italy and Monaco, captures the story of a man, played by Jude Law, who enters a wager over a priceless vintage car, the Delahaye, which is owned by the Walker Family. The film and its amplification creates a movement around the joy of giving, thereby cementing JW Blue Label as the ultimate gift.
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